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MVC Identity Standards

Branding Identity

The importance of Moreno Valley College's brand identity is paramount. The goal is to ensure the qualities identified in the brand identity statement are projected consistently in every item produced by the College. The graphic identity represents the image of Moreno Valley College and is the cornerstone in all communication efforts. This message must remain clear, singular, and consistent to build the identity which will differentiate Moreno Valley College from other colleges.

If you have any questions about this page or how to use its resources, contact the Webmaster at webmaster@mvc.edu.

 

The Brand Positioning Statement

Moreno Valley College is an educational and business partner in our growing community. We offer accessible university transfer, career, and technical training certificate and degree programs specializing in Health Sciences, Human Services, and Public Safety. Our programs originate from a beautiful main campus and are offered at several other convenient locations. Our accomplished faculty and supportive staff are committed to the success of our students and the economic development of our community.

 

Consistency

As a newly accredited college, Moreno Valley College must begin to differentiate itself from how it was initially identified. It will take time to establish Moreno Valley College as an independent entity so that each time a constituent comes into contact with the brand, they will form the correct association as to who we are. As a newly named institution, it is vital that our new brand ties into our history of educational excellence and that it reflects our continued relationship as part of the three college system of Riverside Community College District. Therefore, what a constituent sees must be consistent each and every time the Moreno Valley College logos are used so that there is no confusion as to what Moreno Valley College is: an accredited higher education institution.

 

All files below are located at RCCD's Intranet site (only accessible on campus).

 

The MVC logo was developed by a team of MVC personnel. It depicts the focus on partnerships and the accessibility found here as exemplified by the supportive staff in a beautiful environment.

Interlocking Logo

The MVC interlocking logo is the primary college logo and should always be the first choice in any publication. The proportions of the MVC interlocking logo may never be altered. The primary color for the logo is teal. The logo must always be reproduced in this color or in black and white.

 

Vertical Logo with Seal

The vertical MVC logo is made up of two components: the interlocking MVC letters and the seal which symbolizes partnerships with the handshake and the beacon on the hill, and echoes the endorsement of the District and our accrediting body.

The components are always placed together in this manner and may never be altered or reproduced, unless prior approval is gained by College administration. Administration will approve on a case-by-case basis the use of the MVC logo with the seal, as it may be required for very limited usage. Contact the Office of Strategic Communications and Relations for permission to use the logo with the seal. The proportions and colors may never be altered.

 

Horizontal Logo with Seal

The horizontal version of the logo is the secondary MVC logo and may be used only when nothing other than a horizontal solution is feasible.

 

The Athletic Mark

The MVC lion may only be reproduced or embroidered in the official MVC teal or black, see color guide on page 4. It cannot be reversed. The MVC mascot may only be reproduced on solid color backgrounds. It should never be embroidered or reproduced on any multi-colored background. The MVC athletic and school spirit mark is made up of the lion stepping out of the circle background and the text MVC lions. This mark is intended for athletics, student activities, and other uses to promote school spirit. The athletic/student mark can be used in the three formats shown below. It is not appropriate for academic or business use. The proportions and colors of the mark may never be altered.

 

The Seal

The MVC seal can only be reproduced in the official Moreno Valley College teal or black. It can be foil stamped in silver, gold, or bronze. The minimum height when foil stamping is one-half inch. The seal can be reversed when printed on a dark color background. The seal can be printed as a watermark behind official Moreno Valley College documents such as transcripts. When screening the seal for a watermark, it cannot be screened back further than 90% of official MVC teal or black. For color specifications, see below or view the MVC Style GuidePDF.

The seal is to be used only on official College documents.

 

Colors

The signature colors for Moreno Valley College are a critical element in fixing a consistent and recognizable look for the Moreno Valley identity. The primary color for the logo is teal. The logo must always be reproduced in this color or in black and white.

Primary Colors
TEAL BLACK WHITE GRAY
HEX #00727d
CYMK (100,35,48,12)
RGB (0,114,125)
HEX #000000
CYMK (0,0,0,100)
RGB (0,0,0)
HEX #FFFFFF
CYMK (0,0,0,0)
RGB (255,255,255)
HEX #C6C8CA
CYMK (22,16,16,0)
RGB (198,200,202)
Secondary and Accent Colors
HEX #44C3CF
CYMK (64,0,20,0)
RGB (68,195,207)
HEX #796E61
CYMK (50,49,58,18)
RGB (121,110,97)
HEX #B0E0E6
CYMK (29,0,9,0)
RGB (176,224,230)
HEX #15434D
CYMK (91,60,53,40)
RGB (21,67,77)

 

Download full list of approved MVC colorsPDF

 

Style Guide

This style guide has been developed to be an easy-to-use reference to ensure consistency in the use of Moreno Valley College's graphic identity. Download the Style Guide for Moreno Valley CollegePDF. This guide will provide examples of how to use the logo, mark, and seal in both internal and external applications. Clear examples of how to use the graphic images and what is and is not acceptable in their use are contained in this document. Templates for many regularly used items are available on the Intranet site (only accessible within RCCD's network) and through the District Printing and Graphics Center. Any questions as to an application that is not covered in this style guide should be directed to the Office of Strategic Communications and Relations.

 

Disclaimers

All outgoing marketing directed at all students and the community, including flyers, posters, and written advertisements, must have the appropriate disclaimer included. Download the most recent Riverside Community College District disclaimers below.

 

Download

Download files of each MVC logo from RCCD's Intranet site (only accessible on campus). For external vendors, please contact MVC's Office of Strategic Communications and Relations for the logos suitable for your needs.

 

Resources